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May
08

Ranking Outside Your City

Looking to rank in a surrounding city? There are a few strategies you can use to target the areas around you that you are not physically located in.

Pay-per-click

Advertising on Google is a popular way to reach surrounding cities, it is quick and effective but can be costly. Once our SEO team assesses your website against Google’s recommendations and requirements, we can provide you with a budget range based on what it will cost to reach the surrounding cities you are interested in targeting. You can adjust this initial assessment until you find the right budget for your marketing needs. The main goal with Pay-per-click is retention. We direct your ads to relevant content on your website per the keywords in your campaign to make sure the right people find you and ultimately, choose you.

Link building campaign

A link building campaign is the process of acquiring links from other websites that direct them to your own. This particular marketing campaign is an effective way to increase your website traffic and domain authority, while helping you maintain or increase your rankings. Google has identified link building among the top ranking factors along with original content. However, it’s important to keep in mind that it takes time, patience, and outreach to accomplish your link building goals.

City pages

Utilizing city pages to target organic results for areas outside of your physical location requires a well thought out page. This tactic is not for everyone but if you have the ability to invest in building an informative, relevant page that would drive traffic to your website from surrounding locations then you could leverage the authority of a city page. Here is what you need to know about getting a city page created with your SEO team.

  • Provide us with any external links that connect you with your surrounding city; for example any blog content that you have created that connects you to a surrounding city. If you do not have a link, do you have any events your currently participating in?
  • Detailed information about your target city that is unique and personalized in your voice. Wikipedia will not help you rank, you need to speak to your patients like you are giving them directions to the local coffee shop.
  • A clear idea of how you can demonstrate your services within this surrounding area. Why are you targeting the town 20 minutes over, how can you offer them better service then their local dentist?
  • Do you have any in depth testimonials from patients who have been willing to seek outside their city limits for your business?

We are ready to get started with any of the strategies outlined today! Contact the SEO Team directly to learn more about how you can leverage Pay-per-click, link building or city pages to target your surrounding areas.

—Rebekah McBride, SEO Specialist, Sesame Communications

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Sesame is an industry leader in integrated, cloud-based marketing and patient-engagement solution designed exclusively for your practice. We know that effective patient communication is vital to the success of your practice and the efficiency of your team. With Ortho Sesame, you can take your practice to the next level, allowing you to concentrate on what’s really important – your patients!