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    Mar
    31

    Exploring Top Performing Social Media Post Formats

    Social media can be challenging. The field is growing quickly, and with constant growth comes regular change. Finding your groove on social media takes time, practice, and patience.  Best practices can be frustrating because what works for other businesses and audiences may not work for yours. However, there are 4 types of posts that are sure to perform well and […]
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    Mar
    24

    How Your Website Influences Referrals

    We hear it all the time: “I get most of my business from referrals.”  Established practices with a long list of loyal patients spreading the word is still very much something that influences how many new customers walk through your door. However, even if word of mouth is driving a fair share of your business, in the digital age your […]
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    Mar
    19

    Sesame’s COVID-19 Resource Page Overview

    COVID-19 has forced us to change how we conduct our daily business and even how we interact with each other. During times of uncertainty, it’s critical that we can effectively communicate with our patients to help them deal with any disruption it has on their planned dental care – and continue to provide a quality patient experience.  COVID-19 Resource Page […]
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    Mar
    17

    4 Website Content Messaging Tips for Appealing to New Patients

    Visitors will make up their minds about your website in just 10 – 20  seconds!  You read that statistic correctly. According to Nielsen Norman Group research, if site visitors don’t quickly find what they’re looking for they typically leave your website quickly.  That means having a very clear message is crucial for getting visitors to stay on a given web […]
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    Mar
    10

    Building a Plan With a Social Media Calendar

    Are you looking to stay on top of your social media channels? If so, you can benefit from using a social media calendar to organize and schedule out your posts.  Important Note for Sesame Social Members – if you are a social media service Member with Sesame, you have access to the Sesame Social Suite. It gives you the ability […]
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    Mar
    03

    5 Facebook Stats That Show You Need An Online Ad Presence

    The rise in popularity of social media services comes as no surprise. The existence of a social media presence is a hallmark for marketers and brands, often being the key source of their online visibility.  With billions of people flocking to services like Facebook, Instagram, and Messenger each day there is plenty of valuable data to be studied. Facebook recently […]
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