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    Sep
    29

    What are search engines looking for?

    Search engine optimization (SEO) is the practice of increasing the quantity of traffic to your website through organic search engine results. The purpose of SEO is to increase website traffic, expand brand awareness, and improve rankings. Oral health providers need to invest in a dynamic SEO strategy to be able to meet their current and  potential patients where many of […]
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    Sep
    13

    Citation Management: Manual vs. Aggregator

      You might be wondering, why do I need citation management? Well, local search results are dependent on healthy citations and leads in order to improve rankings, website traffic and ultimately, conversions. Good citation management allows your community to have an accurate impression of your business instead of being misdirected by incorrect or duplicate listings. If you have decided to […]
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    Sep
    13

    The Evolution of Social Media

    Have you ever wondered how social media platforms came to be? Some social sites have come a long way since they first came out, while others are barely hanging on, or simply no longer exist. So why is that some of them flourished, while others fizzled out? It all comes down to effectively connecting people and creating a relevant, user […]
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    Sep
    12

    How to Create a Link Building Campaign

    Are you new to link building? That’s okay – we’re here to help answer any and all questions you might have. Let’s begin with defining what link building is. A link building campaign is the process of acquiring links from other websites that direct them to your own. This particular marketing campaign is an effective way to increase your website […]
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    Sep
    05

    Upon Further Review: Reviews Help Raise Your Practice Above the Rest

    There’s probably no doubt in your mind that you consistently give five-star service to your patients during every visit. The question is, does the internet know that? What about a prospective patient who is looking for their next dentist through Google, Facebook, or Yelp? We live in an age where almost everyone takes to the internet to find the best […]
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