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Aug
28

Orthodontic Conferences You Won’t Want to Miss!

Industry conferences are a great way to network, learn about the latest trends in the field, and find the best products for your practice.  For Sesame Communications, it also gives us an opportunity to meet face-to-face with the Members we partner with to help grow their practices. Below are some of the must-attend orthodontic conferences in the industry.   American […]
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Aug
20

Success With Facebook Ads: How do You Measure it?

So you’ve gone ahead and launched a Facebook ad campaign – wonderful! You built an audience, selected your keywords, and chose your marketing objective. So what’s next? Now it’s time to look at the results and figure out if the ads were a success or not. This is where trouble can arise because we each have our own vision of […]
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Aug
17

Protecting Your Practice Online

Today’s patients are educated, tech savvy, and expect a certain level of privacy to be maintained when browsing the web.  So too are data thieves. According to the Privacy Rights Clearinghouse, the number of records breached in the Healthcare industry doubled from 6.1 million in 2017 to 13.7 million in 2018.1 So how can you instill a level of trust […]
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Aug
13

Long Tail Keywords Drive PPC Success for Your Practice

I’m going to drop a harsh reality on you – not all paid search keywords are created equally.  Google and Bing use elaborate algorithms when deciding on what to charge an advertiser each time their ad appears within search results and is clicked. The factors contributing to the price make up a 1 – 10 ranking (10 being the best) […]
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Aug
06

Overview of Your Sesame Onboarding Process

So you’ve decided to rebrand your practice and need a new website, or maybe you have taken the leap towards better communication with your patients by adding a reminder system. The thought of getting started can be overwhelming. What happens next? Within two business days of purchasing your new Sesame services, the onboarding team will be reaching out to guide […]
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